Built around who you are.

A new kind of consultancy.

Technology is reshaping markets, expectations, and entire industries. Leaders face more possibilities than ever, but also more uncertainty. We help you find your direction and build what truly matters, whether you are leading the change or catching up.

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  • Futurist and brand strategist who helps organizations understand how people, culture, and markets evolve. With two decades guiding global brands, she turns emerging behaviors into bold, practical strategy. For Kristel, every strong future starts with human insight.

  • Creative advisor who helps organizations define who they'll become in the Intelligence Age. With two decades bridging creativity and strategy, he turns future scenarios into actionable direction and shapes the services, products, and experiences that define tomorrow. For Jo, technology serves vision, not the other way around.

  • Strategic advisor and AI specialist who helps organizations turn intelligent technology into meaningful progress. With two decades bridging data and strategy, he cuts through complexity to ensure innovation is grounded. Daan ensures the future is ethical, workable, and built to last.

We don’t begin with frameworks or templates. We begin with you. Your identity, your ambition, your strengths. The future you build has to feel like yours, or it will never work.

We help leaders find direction before they build. We tell you where to play, how to win, and what deserves your focus. We turn complex shifts into clear direction and ambition into action.

Technology should follow strategy, not define it. Our approach is practical and human. Shaped by insight. Built around your priorities. Focused on progress that lasts.

Simple. Clear. True.
That is Norden.

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A Manifesto for the Intelligence Age

Feet on the ground. Eyes on the future.
We don’t believe in hype. We believe in progress that is clear, human, and real. In technology that serves companies and people, not the other way around.

Read our full AI Manifesto

Norden, by Cronos.
For leaders who think ahead.

Norden is a strategic initiative of the Cronos Group, one of Europe’s largest technology groups with 570 companies and 9,500 experts. Cronos builds the future. Norden helps you decide what’s worth building.